#WorldofWow
Sony
We all aspire to travel off the beaten path, capturing every moment in breath-taking detail before it passes.
Mobile phones are the most popular way people take photos and with travel being the single most popular reason our audience use their cameras, our plan was to create a series of travel films that show-off the Xperia’s ability to capture the ‘WOW’ of some of the world’s most amazing destinations.
With an Instagram influencer in the centre of the film putting the phone to the test, our films show how something as seemingly simple as a Sony Xperia can be the perfect travel companion.
Destination 1
Finland
We travelled with travel photographer and Instagram star James Relf Dyer on a journey to discover the frozen beauty of one of the world’s most stunning winter destinations: Finland.
Travelling through this winter wonderland with his Sony Xperia XZ as his trusty companion, James photographed the staggering sights he encountered, using the phone’s key features to capture the perfect shot each time.
‘How To’ videos
To accompany our ‘#WorldofWow: Walking in Wonderland’ film, we produced some short ‘How To’ videos to give Xperia users some professional hints and tips. Armed with just an Xperia XZ, James Relf Dyer gave a hands-on demonstration of what the phone is capable of and some of it’s lesser known features.
Video 1
Using manual settings in Helsinki Christmas market.
Take a low-light photography master class with travel photographer James Relf Dyer and discover what the Xperia XZ can really do.
Video 2
Blur-free motion shots whilst husky sledding in Lapland.
Watch travel photographer James Relf Dyer share his secret to capturing amazing blur-free motion shots using the Xperia XZ.
Social Media
The waterproof #Xperia XZ with built-in 5-axis image stabilization and 4k camera is always ready to capture unexpected beauty. #WorldofWow pic.twitter.com/NmbhlJgilX
— Sony Xperia GB (@sonyxperiagb) January 12, 2017
Perfectly capture the characters and moments that bring #Christmas to life - even in low-light - with the #Xperia XZ #WorldofWow pic.twitter.com/Z4BnzUr4gv
— Sony Xperia GB (@sonyxperiagb) December 14, 2016
A camera capable of making every shot sparkle. Capture stunning low-light shots with true-to-life colour using the #Xperia XZ #WorldofWow pic.twitter.com/9huXqZ3yKU
— Sony Xperia GB (@sonyxperiagb) December 29, 2016
Shoot in the snow, worry-free, with the water resistant, snowball-proof #Xperia XZ #Christmas pic.twitter.com/pd1QLpcTmU
— Sony Xperia GB (@sonyxperiagb) December 11, 2016
