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2020 © Dai Roberts. All rights reserved.

V Festival 2015

PG Tips

PG Tips were official sponsors of V Festival 2015. This acted as the launch of PG Tips’ new campaign ‘Keep It Tea’ which targeted a younger audience with a strong presence at the festival, with 137,000 cuppas served and 133,000 sample packs handed out and live social media showing Monkey’s escapades over the weekend.

Biggest of all, Monkey featured on the main stages of both Chelmsford and Staffordshire, playing on the screens between the artists. He made sure the Festival goers remembered to ‘keep it tea’, either by pointing out those ridiculous moments we can all recognise from going to festivals or by getting his comeuppance when doing it himself.

after the festival, some vines showed monkeys arrival back home

This #VFest set is my cup of tea, chums. Hands in the air! #KeepItTea

A photo posted by PG tips (@pgtips) on Aug 22, 2015 at 8:25am PDT

Perfect way to start the day, chums! See you in the PG tips tent! #KeepItTea #vfestival

A photo posted by PG tips (@pgtips) on Aug 23, 2015 at 5:19am PDT

When it rains it pours! Luckily I have my #poncho to keep me dry - nothing can dampen my weekend, chums! #KeepItTea #vfestival

A photo posted by PG tips (@pgtips) on Aug 23, 2015 at 5:51am PDT

After all that excitement, it's time to relax! Cuppa, anyone? #KeepItTea #Vfestival

A photo posted by PG tips (@pgtips) on Aug 22, 2015 at 10:08am PDT

Managed to find a good spot in the crowd, chums! Today is nearly over, but I'll be doing it all again tomorrow! #vfestival #KeepItTea

A photo posted by PG tips (@pgtips) on Aug 22, 2015 at 2:18pm PDT

Hey #vfestival thought you might like a #selfv from one of the celebs at the fest #KeepItTea

A photo posted by PG tips (@pgtips) on Aug 23, 2015 at 9:58am PDT

after the festival, some vines showed monkeys arrival back home
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