Have you heard about June?
Wooga
Mystery, intrigue, romance. What will you dig up about June Parker? We created a campaign to introduce the UK to 1920’s murder mystery/hidden object mobile game June’s Journey.
Targeting women 30+, the fastest growing mobile gaming audience, we built a campaign around the insight that this game is used as a touch of escapism, in the same way you would a schlocky novel or gossip magazine.
Starring some peripheral characters in the game’s world, who’ve all got some gossip on our protagonist June Parker – a mysterious amateur sleuth on the case of her sister’s murder, we played with the idea that our audience can’t bare to hear only part of the gossip. These short films are your first glimpse into a wider story, piquing your interest to find out the rest. Have you heard about June?
Meet the Characters
Hot on the heels of the main video, we posted individual shorts that talked more about the mysterious June and our character’s interactions with this international woman of mystery.
Señor Ernesto Perez
Cuban High Roller
A slick, uber-smooth Cuban American high-stakes poker player, with more than one eye for the ladies. Ernesto has always had a crush on June and wrongly believes the feeling is mutual.
Lucille Dubois
Parisian Chambermaid
Her sweet French accent and vulnerable nature will melt hearts, but she’s a bit of a voyeur deep down, and gets a thrill out of being in the midst of such a wild mystery.
Tony Tuledo
Newspaper Guy
Never afraid to speak his mind, Tony’s a fast talking Newspaper reporter who knows the word on the street. The oldest character in the film, he’s lived a good, hard life keeping one step ahead of the biggest scoops. But now he’s older and in a desk job, he’s finding his men are getting the run around from a young upstart who’s always one step ahead of the Orchid Island mystery.
Jocelyn Pilgrim Browne
June’s Milliner
Orchid Island socialite and Milliner, Jocelyn has known June a long time. There’s maybe a sense of jealousy with her surrounding June as she contemplates her youthful good looks. She can’t wait to give you her side of the story that is unfolding.
