World Cup Fanimal
Peperami wanted to use the buzz around the World Cup to amplify their on-pack promotion to win a ‘Fanimal’ – a football-focused ranting Animal toy – and drive sales.
Using Twitter as our lead channel, we were able to target second screen behaviour by reacting to the action on and off the pitch and connect with our millennial audience in real time.
Vine was an ideal medium to hero the toy and draw on Peperami’s stop-motion heritage. We created a suite of Vines and illustration-based tweets, reacting to any event which the brand could put its uniquely funny, anarchic spin on.