Things Women Never Say
Dove’s campaign mission is to create a world where beauty is a source of confidence and not anxiety. Our brief was to create content which builds on this campaign, but also injects a little light-hearted humour.
Subverting the #shitwomensay phenomenon, Things Women Never Say uses humour to help women recognise how they can be so negative when talking about their bodies – and show them how wrong that is.
REAL WOMEN, NOT ACTORS
Working with a set of women who were not only comfortable infront of camera but able to deliver a believable and (hopefully) funny line without any prior acting experience, was a scarey prospect for our client. So to ease concerns, we took some real women who’d never acted before from our office and did a test.