Free Range Cider
To relaunch Addlestones – a craft cider that’s twice-fermented and unfiltered. Unlike mass-produced cider, which is overly-processed, Addlestones leaves in all the good stuff for an authentic, full-bodied taste.
‘Free range cider’ reflects the ethos of the way Addlestones is made and borrows all the lovely associations with the world of foodies and farmers markets. It also reflects the audience’s attitude to life – roaming free and constantly exploring.
In today’s world of the overly processed and the mass-produced, Addlestones is different.
Making the brand video
The brand video at the top of the page was done in a single shot, with a 360° camera head on a track. Every frame was controlled by 4 people, controlling the rotation, the height of the camera, the movement and the focus. Here’s how we filmed it coupled with my very first rough plan of the video, which is how we sold the idea to the client.